Client
Energy industry membership association services company with 50,000 daily circulation opt-in newsletter
Challenge
Content licensing, article management, e-publishing and e-mail distribution are provided by six vendors using different application interfaces and contract terms. Delivery efficiencies and open rates are dropping due to spam issues.
Solution
NetContent's Campaign Manager e-mail and website publishing product.
Result
A single web service interface operated by one editor manages external and internal content publishing. Bounce rates are down and open rates are up. Daily circulation has doubled and total message distribution is now 300,000 to 400,000 per day.
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