Client
World's largest partnership of corporate outplacement and career services
Challenge
Creating and managing an e-mail newsletter service for clients and prospects using shared resources but remaining customizable for 40 different partner organizations.
Solution
NetContent's Campaign Manager e-mail and website publishing product.
Result
Twenty-five partnerships have joined the project with more coming aboard each month. A single editor manages content and distribution. Partnerships contribute individual mailing lists which are automatically maintained. Each partnership newsletter has unique branding while preserving the collective corporate image.
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